Aloz Fabtory is a contemporary fashion house focused on modest luxury, creating refined pieces that combine craftsmanship, confidence and individuality. The brand needed a visual identity and e-commerce experience that could communicate that positioning consistently across its digital presence.

I started with the brand identity, establishing the visual direction that would carry the brand across its website and communications. The goal was to create something elegant and contemporary without making the brand feel overly formal or disconnected from its audience.

I then designed and built the Shopify e-commerce website, structuring the experience around collections, product discovery and a straightforward shopping journey. The current store is organised around multiple collections, including Dolled Up, Cupid's Closet, Onyx and Noel, alongside bestseller and seasonal selections.

Because Aloz Fabtory operates with a made-to-order model, the website also needs to communicate practical information alongside the visual presentation of the clothing. The brand currently provides details around custom sizing, production time, express orders, international shipping and custom colour or fabric requests.

I also managed and maintained the website for five months, handling ongoing updates and ensuring the storefront remained aligned with the brand's collections, products and customer-facing information.

The result is a complete digital experience that combines brand identity, e-commerce design and ongoing website management, giving Aloz Fabtory a polished platform for presenting its collections and communicating its version of modern modest fashion.