Niovo Atelier is a fashion brand built around femininity, confidence and individuality. I worked on the brand from the visual identity through to its digital shopping experience, creating a system that could carry the same sense of refinement across both physical and digital touchpoints.

I started by developing the brand identity, establishing the visual direction that would represent Niovo across its website, promotional materials and social media. The goal was to create something elegant and distinctive without allowing the visual identity to compete with the clothing itself.

I then designed and developed the Shopify e-commerce website, structuring the experience around discovery, collections and product presentation. Fashion e-commerce needs to give the products enough space to speak for themselves, so I focused on strong imagery, clean layouts, intuitive navigation and a straightforward path from browsing to purchase.

The website also needed to accommodate the brand's made-to-order approach and detailed product information. The current Niovo store includes product categories, collections, custom sizing, custom colour options, processing information and virtual consultation options, giving customers more flexibility when purchasing its pieces.

Alongside the website, I created social media flyers and promotional graphics to help Niovo communicate new collections, products and campaigns consistently across its marketing channels.

The result was a connected brand experience where the identity, e-commerce store and marketing materials all work together. From discovering a collection on social media to exploring a product and completing a purchase, the visual language remains consistent and recognisable.