WristCandyNG is a jewelry brand built around understated luxury, individuality and everyday elegance. The brand needed an e-commerce experience that could present a large and growing product catalogue while still maintaining the feeling of a premium jewelry store.

I designed and developed the store in Shopify, focusing on product discovery, collection structure and a straightforward shopping journey. I organised the catalogue into clear product categories and curated collections so visitors can move easily between everyday pieces, new arrivals, bestsellers and more specialised collections. The current store contains more than 60 products across earrings, bracelets, necklaces, rings, anklets and other collections.

I also paid attention to the details that support confidence during the purchase process. Product pages provide clear imagery, pricing, variants and product information, while the wider website includes shipping information, jewellery care, FAQs, gift cards, customer support and a journal for styling and care content.

Alongside the website, I created promotional flyers and marketing graphics during a one-month engagement, giving the brand supporting visuals for product and promotional communication.

The result is a complete e-commerce experience that gives WristCandyNG a structured platform for showcasing its jewellery, communicating the brand and supporting customers from discovery through purchase. The store also supports local and international shipping, with delivery information and customer policies clearly presented throughout the experience.