Lokengoo Beauty needed a visual identity that could make its products feel distinctive, premium and immediately recognisable across different marketing environments. Rather than treating the logo, packaging and advertising as separate pieces, I approached the project as one connected brand system.

I started by developing the Lokengoo Beauty logo and visual direction, establishing the typography, colour treatment and overall tone of the brand. From there, I carried the identity into the physical product experience, designing the Melt-Off Makeup Remover Spray label and product packaging, including the bottle label and presentation box.

The packaging was designed to balance a premium beauty aesthetic with clear product communication. I paid particular attention to hierarchy, making the product name, brand and key information easy to recognise while keeping the overall presentation refined.

I then extended the system into the brand's marketing materials, creating billboards, posters and social media banners that could communicate the product consistently across different formats. The campaign visuals use product photography, beauty imagery and strong typography to create a recognisable advertising style.

The result is a complete visual system that connects the product on the shelf with the brand's advertising online and in physical spaces. Instead of simply creating a logo and applying it to packaging, I built a visual identity that could support the brand across its entire customer-facing experience.