Avril Beetails is a curated cocktail service built around creating memorable experiences through beautifully presented drinks and professional service. The brand needed an identity that could communicate luxury, elegance and personality while still feeling appropriate for events and social occasions.

I started with the brand identity, developing a distinctive logo built around a stylised cocktail-inspired symbol. The circular composition gives the mark a badge-like quality, while the dark green and warm yellow combination creates a refined but recognisable visual character. The surrounding typography and tagline reinforce the brand's premium positioning without making the identity feel overly formal.

From there, I extended the identity into the actual experience of the business. I designed the cocktail menus and company profile, creating a consistent visual language for communicating the brand and its services. I also developed social media flyers and promotional graphics that could be used to attract clients and promote the service across digital platforms.

Because Avril Beetails is an event-based business, the physical brand experience was just as important as the digital one. I designed staff and mixologist uniforms, aprons and caps, allowing the team to become part of the brand experience. I also applied the identity to cocktail booths, cups and pouches, giving the brand a consistent presence at events from the bar setup to the drink itself.

The result is a complete identity system that goes beyond a logo. Every touchpoint—from the first social media post to the cocktail menu, bartender uniform and branded cup—works together to make Avril Beetails feel like one cohesive luxury experience.