I’ve designed logos for businesses across a wide range of industries, from technology and hospitality to retail, entertainment and lifestyle brands. While each project has its own visual direction, my approach is consistent: understand what the business represents, identify the characteristics the mark needs to communicate, and simplify those ideas into a distinctive visual form.

I usually begin by exploring different concepts rather than jumping straight into a finished symbol. I look at shape, typography, proportion, negative space and visual associations before refining the strongest direction into a practical logo system.

This collection includes projects such as Carrédis, TechO, Sidelines Sports Bar, Neighbourhood Supermarket and Northflix, showing different approaches to creating memorable marks for different audiences and industries.

I focus on making the final logo work beyond the presentation mockup. A good mark should remain recognisable at different sizes, work in colour and monochrome, and be flexible enough to appear across digital, print and physical applications.